Stop launching ads blindly.

Capture any ad or image.
See what will convert, what won't, and what to fix — before you spend.

3 free credits included. No card required.

From screenshot to decision in minutes, not days.

Upload or capture any creative.
Get a full performance breakdown before you spend budget.

Full analysis typically completes in ~3 minutes.

Capture
Step 1

Capture

Screenshot tool or upload any creative.

Analyze
Step 2

Analyze

Full scoring + context testing in minutes.

Optimize
Step 3

Optimize

Fix issues. Re-test. Improve.

Most ad spend is wasted before campaigns even start.

Ads fail because message hierarchy is weak.
CTAs are missed.
Creatives run in wrong context.
Visual focus is scattered.
Too much cognitive load.

optml shows the failure points before they cost you.

Not every creative works everywhere.
Now you can see where it will.

Test your creative across real marketing contexts and click any element to see exactly what helps or hurts performance.

Context screenshot

Make better creative decisions. Fast.

Performance Scoring

Performance Scoring

Visual and cognitive impact scores — before launch.

Attention Heatmaps

Attention Heatmaps

See where users focus first.

Context Testing

Context Testing

Know where this creative will actually perform.

Score Drivers

Score Drivers

Clear reasons. Clear fixes.

Built for people spending real ad money.

Founders Running Paid Ads

Validate creatives before spending budget.

Media Buyers & Freelancers

Test faster. Kill weak creatives early.

Agencies

Show clients exactly why creative works.

Proven creative improvements.

+24% ROAS

After repositioning creative for contextual relevance across 3 major retailers.

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+86% Sales

After aligning visual simplicity and shopper context across in-store digital screens.

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4.5× Engagement

After optimizing screen placement, creative clarity, and daypart timing across stores.

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3× ROAS

After simplifying visuals and aligning creative to shopper zones across Target and Walmart.

View Case Study

Simple pricing. No complexity.

Free

$0

3 credits

Starter

$5/month

10 credits

Standard

$15/month

30 credits

Growth

$30/month

50 credits

Agency

Custom

Unlimited

1 credit = full creative analysis

(heatmap + context testing + optimization insights)

Stop guessing. Start fixing what matters.

Know what works before you spend.